SAFE
After years of advocating for change at federal and state levels, the Coalition for Ignition Interlock Manufacturers (CIIM) partnered with our creative, strategic, and technical team to rebrand the organization as SAFE (Safety and Advocacy for Empowerment). We collaborated closely with SAFE to refine and elevate its well-established mission, bringing greater clarity and vision to their brand.
The Brand
A dynamic new color palette gave SAFE energy and movement, bolstered by a site inspired by roadways and traffic patterns.
The Brand
Content speaks to ignition interlock users, advocates, and legislators, featuring an interactive map with up-to-date information on state policies.
